Practical Information for Our Business Partners

ASWH GmbH is engaged in the international wholesale trade of alcoholic beverages, serving professional buyers across Europe and selected export markets. Our focus is on building commercially relevant portfolios for importers, distributors, retail chains, and other B2B partners seeking reliable sourcing and long-term supply relationships.

Our product scope includes premium spirits, liqueurs, wines, champagnes, sparkling wines, beers, and selected ready-to-drink beverages. We work across different positioning levels, from well-established international labels to carefully selected independent producers, allowing us to support a variety of market strategies — whether the objective is premium brand development, volume distribution, or category diversification.

Rather than approaching supply as a standard catalogue exercise, we work in a more curated way, aligning product selection with market demand, commercial objectives, and channel requirements.

We work with both.

For clients seeking internationally recognized brands, we source through a network of trusted suppliers and trading partners. For customers developing their own concepts, we also support private label projects tailored to the commercial realities of the destination market.

Private label cooperation may include support with product selection, bottle and packaging format, label coordination, and alignment with market-specific presentation requirements. Each project is approached individually, with attention to positioning, target audience, and commercial viability. For distributors and importers seeking greater control over margin, identity, and differentiation, private label can offer a highly effective route to market.

 Our business is built around professional trade relationships. We primarily work with importers, national and regional distributors, beverage wholesalers, retail groups, specialized alcohol retailers, horeca supply companies, and buyers responsible for strategic portfolio development within their markets.

We understand that these partners require more than simple product access. They need consistency, responsiveness, clear commercial communication, and sourcing support that reflects the realities of their own customers and channels. Our role is to support those needs with a practical, reliable, and market-aware approach.

Yes, this is one of the areas where we add the most value.

We regularly work with importers and distributors who are developing or refining a category portfolio for a specific market. This may involve identifying the right balance between premium and commercial products, selecting brands suited to a certain consumer profile, or sourcing alternatives within a defined pricing structure.

Our approach is consultative rather than generic. We aim to understand the customer’s market, route to market, and positioning objectives before proposing products. This allows us to recommend assortments that are not only available, but commercially coherent.

Minimum order quantities vary depending on the product category, supplier conditions, and whether the order concerns branded products or a custom/private label program.

For wines and spirits, the starting point is typically one mixed pallet, usually in the range of approximately 600 to 900 bottles depending on bottle size and assortment. For beer and ready-to-drink categories, minimums are often based on one full pallet per SKU. Private label projects generally require higher volumes, reflecting the nature of tailored production and packaging.

That said, we understand that professional buyers often work with strategic assortment planning rather than rigid one-line purchasing. Where possible, we are open to discussing mixed structures and tailored solutions, particularly in the context of broader sourcing cooperation.

Yes, where operationally feasible, we can support mixed orders and consolidated shipments.

This is particularly relevant for importers and distributors who wish to combine multiple categories, work across several suppliers, or optimize freight without overcommitting to single-line volume. Consolidation can be an efficient solution for assortment building, market testing, or ongoing portfolio replenishment.

Each case depends on stock position, warehouse structure, and shipment planning, but we always look for commercially sensible options that improve efficiency without compromising reliability.

ASWH GmbH operates according to standard international Incoterms and structures each transaction in line with the customer’s logistical preference and destination requirements. Depending on the nature of the business, we commonly work under EXW, FCA, FOB, and CIF terms.

We can organize shipments by road, sea, or air freight, depending on geography, urgency, and order profile. For B2B buyers, the priority is often not only the movement of goods, but the predictability of execution. For that reason, we place particular emphasis on clarity at the quotation stage, ensuring that the logistical framework is properly aligned from the outset.

Lead times depend on product availability, order complexity, transport method, and destination.

Within the European Union, deliveries are typically completed within five to ten business days. For export markets outside the EU, transit times generally range from two to five weeks, depending on customs procedures and shipping mode. If products are available ex stock, dispatch may be arranged more quickly. Special sourcing requests, supplier allocations, or private label production may require longer lead times.

We prefer to communicate lead times with precision rather than approximation, so that our partners can plan their purchasing and distribution schedules with confidence.

Yes. We provide the standard commercial and export documentation required for international wholesale transactions.

Depending on the destination and the agreed shipping structure, this may include invoices, packing lists, CMR or other transport documents, EUR.1 certificates where applicable, and additional export-related paperwork required for shipment processing. We understand that for importers and distributors, documentation is not a secondary issue — it is a critical part of the transaction.

Our role is to ensure that shipments leave with the proper supporting documents in place. Market-specific import compliance remains subject to local legislation and customer-side regulatory requirements, but we work carefully to support a smooth and professional process.

For private label and selected market-adapted projects, yes.

We can support coordination around label presentation, language adaptation, and mandatory information required for the destination market. This is particularly relevant for importers launching products under their own labels or adapting a range for local retail and distribution conditions.

Because alcohol regulations vary significantly from market to market, final compliance is always determined by the destination country’s legal framework. However, we work closely with clients and production partners to ensure that these requirements are addressed properly during the product preparation process.

Yes. All offers are subject to availability and confirmation at the time of inquiry or order placement.

This reflects the reality of the international beverage trade, where stock levels, supplier allocations, seasonal demand, production planning, and freight conditions can all influence availability. We believe it is better to communicate transparently and accurately than to give theoretical indications that do not reflect real supply conditions.

Where an item is unavailable, we are often able to propose suitable alternatives within the same category, price positioning, or market concept.

Yes. We can provide tailored quotations, market-relevant offers, and product proposals based on the customer’s purchasing profile and category interest.

In practice, pricing in our sector is influenced by a number of moving factors, including supplier terms, stock position, logistics costs, and currency conditions. For that reason, we generally work with live commercial offers rather than static long-term price sheets. For active B2B partners, we can provide more regular proposals aligned with their ongoing sourcing requirements and market focus.

Yes. In addition to our regular sourcing scope, we also handle specific requests based on brand, origin, category, bottle format, or target price segment.

This is often particularly useful for importers and distributors looking to fill a portfolio gap, create a market-specific offer, or identify a commercially suitable alternative to an existing listing. While each request depends on supplier access and market conditions, sourcing flexibility remains an important part of how we work.

Payment terms are agreed individually and depend on the customer profile, transaction history, destination market, and supplier conditions attached to the order.

For new business relationships, transactions are commonly structured on an advance-payment basis or with a pre-agreed staged payment before dispatch. For established customers and long-term partners, broader commercial arrangements may be considered subject to internal review and transaction specifics.

Our objective is to maintain terms that are commercially clear, operationally secure, and supportive of stable cooperation.

Very much so.

We see wholesale trade not simply as transactional, but as relationship-based. Many of our partners value continuity, sourcing consistency, and the ability to work with a supplier who understands the commercial dynamics of their market over time. For this reason, we place strong emphasis on long-term cooperation built on transparency, responsiveness, and practical execution.

Where the relationship supports it, we are able to contribute not only to product supply, but also to broader discussions around assortment planning, sourcing continuity, and commercial development.

The most effective starting point is to send us a clear brief outlining the destination market, product category or specific brand interest, required quantities, preferred delivery terms, and any packaging or labeling considerations that may apply.

The more precisely we understand the request, the more accurately we can prepare a proposal that is commercially relevant and logistically workable. For professional buyers, this usually leads to faster alignment and more efficient quotation handling.

Our partners work with ASWH GmbH because they value a combination of sourcing flexibility, international trade understanding, and commercially grounded execution.

We understand the expectations of importers and distributors: reliable communication, realistic lead times, clarity in documentation, and access to products that make sense for the market — not just products that happen to be available. Our aim is to be a dependable wholesale partner capable of supporting both immediate trading opportunities and longer-term portfolio development.